A Brief History of the Mexican Lottery: From Humble Beginnings to Cultural Icon
- Loren Müller
- Sep 29, 2024
- 5 min read
The Mexican Lotería — what a trip it is to trace the origins of a simple game that has evolved into such a powerful cultural symbol. If you’re like me, you might have grown up playing this game at family gatherings or perhaps discovered it through pop culture. But wherever you first encountered it, Lotería has a deep, rich history, and it’s woven into the fabric of Mexican life in a way that few games can claim. And just like Kilbix takes inspiration from Lotería’s vibrant, playful designs, today I want to share with you how this game became so much more than just a pastime.

The Humble Beginnings of Mexican Lotería
It all started in Italy in the 15th century. Yep, you read that right. What we know today as the Mexican Lotería didn’t originally come from Mexico. It was derived from a game called “Lo Gioco del Lotto D’Italia,” which was a form of bingo played by the elite. Over time, it made its way to Spain, and eventually, during the Spanish colonization of the Americas, it crossed the Atlantic and landed in Mexico. The 18th century was a period of significant change for the game as it adapted to its new home.
Initially, Lotería was a game for the upper class, much like its Italian counterpart. Aristocrats played it for fun at parties and gatherings, a far cry from the familiar backyard family games we associate with it today. But as the years passed, Lotería evolved, slowly becoming more accessible to the everyday person. That’s when things started to get interesting.

The Evolution of Mexican Lottery: A Game for the People
By the 19th century, Lotería had transitioned from the aristocratic game of leisure into something that anyone — regardless of their social standing — could enjoy. Vendors at fairs and marketplaces began selling Lotería cards, and the game quickly spread to all corners of Mexico. It was especially popular during Mexican Independence celebrations, as it provided entertainment for families who gathered during these patriotic festivals.
The game cards themselves started to take on a life of their own. Originally, the images on the cards were pretty simple, almost utilitarian. But as Lotería became more of a cultural mainstay, the illustrations grew more elaborate and started reflecting elements of Mexican identity. The traditional deck of Lotería that most people know today—with iconic images like La Sirena (the mermaid), El Borracho (the drunk), and El Gallo (the rooster) took shape during this time.
The artwork became a form of folk expression, capturing both everyday life and symbolic themes that resonate with Mexican values, humor, and experiences. The illustrations are more than just pretty pictures; they tell stories about the people and culture of Mexico.
Don Clemente: The Man Behind the Modern Lotería
Let’s fast-forward to the early 20th century, when Lotería cards became standardized, thanks to Don Clemente Jacques. Jacques was a French immigrant living in Mexico who founded a printing company in 1885. In 1913, he decided to print his own version of the Lotería deck, and the rest is history. His deck featured 54 colorful, now-iconic images, and quickly became the most popular version of the game. Chances are, if you’ve played Lotería, it was a version of Don Clemente’s deck.
The imagery on these cards was designed to be instantly recognizable and relevant to the average Mexican. The cards reflect everything from animals and plants to people and objects that are part of daily life. The characters depicted — like La Dama (the lady), El Catrín (the dapper man), and El Valiente (the brave one) — represent archetypes that have lived on in Mexican culture and even crossed over into other realms of popular culture.
That’s the thing about Lotería: it’s not just a game; it’s an artistic snapshot of Mexican identity. The cards are so deeply ingrained in the national consciousness that they’ve become symbols of Mexican pride and nostalgia.

Mexican Lottery: From Game to Cultural Icon
It’s one thing for a game to be popular, but it’s another for it to achieve cultural icon status. What’s fascinating about Mexican Lottery is how it has transcended its origins as a simple bingo-like game to become a genuine cultural icon.
Lotería has become a canvas for artists, a theme in movies, and even a fashion statement. As a fashion enthusiast and the founder of Kilbix, I’ve seen firsthand how this game, with its vivid colors and imagery, has inspired creativity in unexpected places. My own designs, like many others in the fashion world, draw heavily on Lotería’s whimsical and relatable characters. What started as a fun game to pass the time has evolved into a larger cultural conversation about identity, heritage, and artistry.
Lotería imagery has found its way onto clothing, street art, and even tattoos. It’s this fusion of old and new, of tradition and modernity, that makes Lotería such a powerful symbol. It resonates with people across generations, both within Mexico and in Mexican communities around the world. And that’s exactly why I incorporate these elements into my Kilbix collections — it’s a way to honor tradition while adding a fresh, urban twist.

Why Lotería Matters Today
So why does Lotería continue to matter? In a world that’s constantly changing and becoming more digital, why does a centuries-old game still capture our imagination? It’s simple: Lotería is more than just a game of chance. It’s a way of connecting with our roots, our families, and our culture. For many, it’s a nostalgic reminder of childhood, a game played with grandparents or cousins during holidays. For others, it’s a symbol of Mexican identity in an increasingly globalized world.
Lotería cards encapsulate a universal story. The images might be unique to Mexico, but the emotions they evoke — family, humor, love, pride — are relatable to anyone, anywhere. That’s why Lotería has managed to stay relevant for so long. And it’s why I believe it’s more important than ever to celebrate it, especially through fashion and art.
How Kilbix Honors Lotería
At Kilbix, I aim to capture that same essence—paying tribute to Mexican popular culture while making it accessible to young people all over the world. My designs are inspired by Lotería’s vibrant imagery but with a modern, urban twist that speaks to a new generation.
Each piece of clothing or accessory in the Kilbix collection is a small nod to the game’s history, while pushing the boundaries of what Lotería-inspired fashion can be. Whether it’s a bold print featuring La Luna (the moon) or a subtle embroidery of El Corazón (the heart), each design carries the legacy of this beloved game forward.
By wearing Kilbix, you’re not just sporting a cool, trendy look — you’re participating in a larger story. A story that began in Italy, journeyed through Spain, and found a home in Mexico, evolving into something iconic and deeply personal. And now, with every piece I create, that story continues.
So, here’s to Lotería: a game that’s more than just cards and numbers. It’s art, it’s culture, and it’s life. And I’m excited to share it with you, one design at a time.
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